Brinker International is one of the world's leading providers of casual dining, with brands that include Chili's, On the Border, Maggiano's and Macaroni Grill. AMP partners with their in-house communications and marketing department to provide videos that maintain consistent messaging both within and between brands. AMP retains an extensive video library that's used to enhance each and every video, whether it's a "fireside chat" from the CEO or a message about the benefits of volunteering in one of Brinker's many philanthropic efforts. This library reduces costs and project timelines. And because of AMP's continuing partnership with Brinker, we understand their brands and their unique needs.
Brand Image Videos
Brinker has four distinct brands in their family of restaurants, and they wanted videos of employees/guest interaction that depicted the essence of these brands. Brinker wanted the look and feel of high-end commercial spots without the high cost. AMP used high definition video from the camera through the post production phase and then delivered standard definition DVDs to the client for ease of use in any presentation situation.
Maggianos Brand Video
Step back in time with a visit to Maggiano's Little Italy. The sounds of Frank and the boys are in the air, so are the rich aroma of Italian cooking the way Mamma would have done it back in the day in the "old neighborhood".
Macaroni Grill Brand Video
For casual Italian dining that's comfortable and right anytime, it's Romano's Macaroni Grill. A fun, light-hearted atmosphere lets customers know they're in for a great time with great food.
5 Star Challenge
The 5 Star Challenge is an annual competition and celebration of the best general managers in the Brinker organization. Brinker wanted to showcase the "complete person" for each of the four finalists. At locations around the country, AMP producers and crews worked with Brinker International to craft mini-documentaries about each finalist, integrating aspects of their family lives, their community involvement, and their worklives.
Upon moving their corporate headquarters from California to Dallas, Kinko's needed a local vendor for video production services. AMP worked with their internal communications team to develop a video newsletter concept, delivered to over 1400 stores every month. They were so please with the work, AMP was soon producing videos for the entire organization, from training to public relations.
Company Values
FedEx Kinko's company values are an important part of their culture. AMP interviewed employees and chose those who could "tell the story" of each value. Light-hearted animation enlivens each section.
Regus is an international, service-based company that offers flexible, mobile workplace solutions for a variety of businesses.
The Perfect Tour
AMP worked closely with the training group from Regus to develop The Perfect Tour, a training video demonstrating sales techniques for the organization. For production, AMP used Regus employees in lieu of actors to deliver the message. Following the roll-out of the program, Regus's training group reported an increase in sales for those who had undertaken the training.
Baylor University Medical Center in Dallas has an in-house media services department. At times, they have a project that requires additional support. AMP partners with their in-house producer to develop scripts, provide crews, and provide post-production. AMP has assisted with several videos aimed at Baylor's client, the patient. These videos provide educational content, often explaining what to expect during various phases of treatment.
Transplant Patient Orientation
A medical procedure can be a daunting, overwhelming event. Baylor sends this video to patients who are scheduled for liver transplants. AMP provided camera crews and post production for this award-winning video.
Spaeth Communications, Inc. is a Dallas-based communications firm specializing in training and strategic consulting. They handle internal and external communications for a number of local, national, and international corporations.
Merrie Spaeth Demo
When company founder and CEO Merrie Spaeth decided to promote her key-note speaking business, she teamed with AMP. We covered her public speaking engagements in a variety of venues and crafted a DVD to promote future events.
